Agenda
Morning Session
9:00 – 9:15
Welcome to REfresh: Jeff LobbA quick dive into what is REfresh, what are the goals of the day and what you can expect from our speakers.
9:15 – 9:55
The Brand Archetype: Justin TuckerDefining your brand is more than your logo and tagline. Justin Tucker, CMO of WEST will dive into defining your brand archetype and how you can use it to drive your message.
9:55 – 10:45
From Poker Player to Top Producer – Win in Business and Real Estate: Mor ZuckerEntering the real estate profession as a professional poker player, Mor Zucker will share her secrets on how she is now winning in real estate, which marketing hacks actually work, and which ones you should start folding.
Break: 10:45 – 11:00
11:05 – 11:45
Create More Compelling Content: Jason SheffieldNot only is creating and publishing content easier than ever, it’s also fundamental to the success of your real estate business in the years to come.
11:45 – 12:25
How Mobile Has Changed Real Estate Search: Jessie BeaudoinHow people find and consume content has shifted globally. Get the solutions you need to stay at the forefront of consumer behavior.
Lunch Break: 12:30 – 1:30
1:30 – 1:50
Vendor Shout Out
1:50 – 2:25
Getting Intentional With Facebook: Justin Stutz Learn the power of Facebook insights to gain a deeper understanding of your clients and to serve up more meaningful information to your network.
2:25 – 3:00
Creative Team Building: Kenny TruongKenny is in the top 1% of agents for the number of homes sold in the East Bay. You’ll get an inside look at the creative marketing that sets him apart from the competition and conveys his message to the market.
Break: 3:00 – 3:15
3:15 – 3:30
Interactive VR Experience: Jeff BernheiselThere’s been a buzz around Virtual Reality in real estate for several years now. Jeff will show us what the buzz is all about, and how to actually implement VR into your business.
3:30 – 3:55
Pick 2: Aaron StelleEvery reiteration in business starts with a couple of simple steps, I will blueprint 2 that will give you quantitative victories.
3:55 – 4:00
Closing Time: Jeff LobbJeff takes a look back on the day, and provides his closing thoughts.
4:00 – 4:30
Happy PartnersThis is your chance to talk with our speakers, mingle with National vendors and network with fellow attendees.