REfresh Mindset

1. Start with why –

People don’t buy what you do, they buy why you do it. So why are we here? To help you make more money! Because if you make more money we make more money!

2. Challenge accepted –

At REfresh we have no preconceived notions. It is our goal to challenge all assumptions, question the status quo and dream of the possibilities. Let’s be forward thinking risk takers together!

3. Effectiveness over efficiency –

Let’s focus on what works. People can become really efficient at doing the wrong things. We want to bring you solutions & strategies that will help take your business to the next level!

4. Process over product –

Whenever possible we want to give you blueprints instead of theories. Our goal is to focus on a process that helps you identify the right solutions for your business and helps you achieve your goals. We don’t want to simply product dump.

5. Create WOW –

It is our job to wow you and through this help you wow your client. Being good at something is the biggest enemy of ever becoming great and we want to be great!

6. The cutting edge happened yesterday –

Our industry is constantly changing and growing. Our consumers are becoming more sophisticated. We don’t want to forget the past, but our eyes are forward!

7. Some things are just plain cool –

At REfresh we will share some out of this world technology. It may be a little ahead of its time but hey, looking at cool things is fun. Why not be the first to adopt the tools of tomorrow today?

8. Eat the elephant –

It is better to do one thing really really well. Don’t try to do it all, pick one thing and master that. One bit at a time. This will help us avoid getting stuck in neutral.

9. Two heads are better than one….and this room is better than that –

At REfresh, we know we don’t have all the answers. And the knowledge of the collective always trumps that of the individual. Collaborate, share, engage, debate and create conversation together. We will all be better off because of it.

10. There is value in being different, authentic and compelling –

There is a measurable impact on being different in an industry full of noise. Let’s pursue a compelling way to do business and create a fresh value proposition.

11. Relentlessly learn –

We will always pursue growth and education. Being better tomorrow then we are today is a must! And it is our mission to pass on everything we can to help you constantly stay ahead of your competition. REfresh isn’t a destination it is a journey. We promise to live it!

12. Avoid Insanity –

What is the definition of insanity? Doing the same thing over and over expecting different results. Stop the insanity!

13. The client & consumer above all –

We will always, always, ALWAYS put you and your customer first. If we do that, the rest will follow. End of story.