Morning Session

9:00 – 9:15

Welcome to REfresh: Jeff Lobb
A quick dive into what is REfresh, what are the goals of the day and what you can expect from our speakers.

9:15 – 9:55

The Brand Archetype: Justin Tucker
Defining your brand is more than your logo and tagline. Justin Tucker, CMO of WEST will dive into defining your brand archetype and how you can use it to drive your message.

9:55 – 10:45

From Poker Player to Top Producer – Win in Business and Real Estate: Mor Zucker
Entering the real estate profession as a professional poker player, Mor Zucker will share her secrets on how she is now winning in real estate, which marketing hacks actually work, and which ones you should start folding.

Break: 10:45 – 11:00

11:05 – 11:45

Create More Compelling Content: Jason Sheffield
Not only is creating and publishing content easier than ever, it’s also fundamental to the success of your real estate business in the years to come.

11:45 – 12:25

How Mobile Has Changed Real Estate Search: Jessie Beaudoin
How people find and consume content has shifted globally. Get the solutions you need to stay at the forefront of consumer behavior.

Lunch Break: 12:30 – 1:30

1:30 – 1:50

Vendor Shout Out

1:50 – 2:25

Getting Intentional With Facebook: Justin Stutz
Learn the power of Facebook insights to gain a deeper understanding of your clients and to serve up more meaningful information to your network.

2:25 – 3:00

Creative Team Building: Kenny Truong
Kenny is in the top 1% of agents for the number of homes sold in the East Bay. You’ll get an inside look at the creative marketing that sets him apart from the competition and conveys his message to the market.

Break: 3:00 – 3:15

3:15 – 3:30

Interactive VR Experience: Jeff Bernheisel
There’s been a buzz around Virtual Reality in real estate for several years now. Jeff will show us what the buzz is all about, and how to actually implement VR into your business.

3:30 – 3:55

Pick 2: Aaron Stelle
Every reiteration in business starts with a couple of simple steps, I will blueprint 2 that will give you quantitative victories.

3:55 – 4:00

Closing Time: Jeff Lobb
Jeff takes a look back on the day, and provides his closing thoughts.

4:00 – 4:30

Happy Partners
This is your chance to talk with our speakers, mingle with National vendors and network with fellow attendees.


Mor Zucker
Co-founder of Team Denver Homes
Kentwood Real Estate
Cherry Creek
Jason Sheffield
VP of Content Strategy
Justin Tucker
WEST, a WFG company
Jessie Beaudoin
Kenny Truong
Director of Inside Sales
Climb Real Estate
Jeff Bernheisel
VP of Project Development
WEST, a WFG company
Jeff Lobb
Founder and CEO
Spark Tank Media
Justin Stutz
VP of Training and Education
WEST, a WFG company
Aaron Stelle
Marketing Technology Director, Oregon Division
WEST, a WFG company