Morning Session


Because Of You WFG’s Vice President of marketing, sales and technology, Justin Tucker, introduces the REfresh concept, rules of engagement for the event, and what attendees can expect from the rest of the day.


Finding Your You Justin Tucker continues with a deep dive into the importance of creating your personal brand and discovering your story.


KEYNOTE: Patrick Stone’s State Of The Market After discussing what lies ahead, Pat creates the case for how technology is the solution and how REfresh will give you strategies to implement going forward.

10:10-10:30 Break


Nailed It! Steps For Creating A Killer Listing Presentation Renowned speaker, trainer, consultant and the former Vice President of Technology and Innovation for an international franchise brand. Jeff Lobb, who has also been a Realtor for more than two decades, shows us several examples of what it takes to create differentiation along with some products and services that may help you “seal the deal” on your listing presentations.


How To Maintain A Rockstar Image Online WFG’s local Technology Marketing Director discusses the importance of online reputation management, what makes up your online reputation and how to properly maintain a rockstar image in the eyes of the consumer.

11:30 - 12:00

Inside The Minds Of The Snake People: Millennial Homebuyers Justin Tucker helps you dive into the minds of millennial home buyers to hear what they are looking for from their agent, from technology and their expectations of the real estate market….directly from their mouths.

12:00 - 1:00 Lunch/Networking

Afternoon Session

1:00 - 1:20

TechTalk: Discover New Tools For Your Business

Time to wake up! Justin is back with a rapid fire session with cool apps, useful tools and awesome websites that can help create new efficiencies in your business processes, secure more deals and even help have a little more fun while doing it all!

1:20 - 2:00

How To Close More Online Business Jeff Lobb returns to discuss some of the latest online lead generation strategies specific to real estate. Topics include listing lead capture platforms, Facebook ads, sphere-based marketing and the systems you can put in place to sustain your efforts.

2:00 - 2:30

Post Close Marketing: How To Up Your Customer Loyalty Game WFG’s National Director of Technology Education, Justin Stutz shows us ways we can fill the void when it comes to closing and post-closing marketing, one of the most often overlooked aspects in the real estate marketing process.

2:30 – 2:50 Break

2:50 - 3:10

I’ve Seen The Future Of Tech… And It’s Awesome! Jeff Bernheisel is going to give you a peek into the future, previewing some marketing and technology solutions that are cutting edge and fun to think about as to how they may have an effect on the industry as a whole.

3:10 - 3:50

KEYNOTE: What’s Next For the Real Estate Industry? As the former Chairman and CEO of Prudential Real Estate Services and CEO of, WFG President Steve Ozonian has a unique perspective on the future of the real estate industry and how technology will affect where it’s heading.

3:50 - 4:00

Sneak Peek And Closing Remarks Justin Tucker gives us a rapid recap of the day’s topics with a very special introduction to a new direction in real estate technology.